Marshal McLuhan - Media Hot and Cold
My thoughts for Media Hot and Cold by Marshal McLuhan were that the reading was a little confusing haha!!
But my interpretation is that hot media has a person's complete senses engaged with the message. This type of media could be said to be like "spoon-feeding" the message right into the person's mouth. I guess you could think of hot media as like photography or radio because you are just using viewing or hearing the message but aren't actively communicating back in a sense.
Cold media would have to be like a conversation on the phone because you are actively participating in order to gain full understanding of what is being provided.
McLuhan talked about how hot and cold could refer to the left and right hemisphere of the brain. This could mean that we suggest one medium is on the hotter side while the other is cool.
But my interpretation is that hot media has a person's complete senses engaged with the message. This type of media could be said to be like "spoon-feeding" the message right into the person's mouth. I guess you could think of hot media as like photography or radio because you are just using viewing or hearing the message but aren't actively communicating back in a sense.
Cold media would have to be like a conversation on the phone because you are actively participating in order to gain full understanding of what is being provided.
McLuhan talked about how hot and cold could refer to the left and right hemisphere of the brain. This could mean that we suggest one medium is on the hotter side while the other is cool.
Comments
Post a Comment