Response to 'Media Hot and Cold'

I think its interesting that he even categorizes people as either hot or cold media, depending on their involvement. Having a specific type of person, in terms of media representation, in the office of the president of the US will have a direct on impact on the way they present themselves to the public and thus how the public will react to them. When the idea of hot and cold media was presented to me I expected it to only be about certain forms of media presentation formats, but I forgot about the one thing that controls them all - people. Different types of media (hot vs cold) are always directed at specific types of cultures (hot vs cold) to get the most positive response.

It's pretty wild to have these thoughts about media and its controlling elements of society this early on in the development of modern technology and entertainment. 

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